Phuture Finance
Simplifying complexity for passive investors
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Brand DesignProduct DesignSocial Media
Google DeepMind
Communicating breakthrough AI research to the world
Client
Google DeepMind
Industry
AI / Research
Services
Website Design
Brand Design
Social Media
Timeline
12 weeks
Case Study
The Challenge
How do we communicate complex AI research and breakthroughs to diverse audiences—from academic researchers to policymakers to the general public—while maintaining scientific rigor and DeepMind's reputation for excellence?
Solution
Our Approach
We created a multi-layered content strategy and design system that adapts complexity based on audience. Interactive visualizations make abstract concepts tangible, while a sophisticated visual language conveys innovation and precision. The result is a platform that serves both expert and general audiences without compromising either experience.
Methodology
Process
01
Audience Research
Mapped diverse user personas from AI researchers to science journalists. Identified content needs and comprehension levels for each audience segment.
02
Content Architecture
Developed a flexible content system allowing for layered complexity. Created templates for research papers, blog posts, and interactive explainers.
03
Visual Design
Designed a sophisticated visual language using data visualization principles, custom illustrations, and a refined typographic system that enhances readability of technical content.
04
Social Media Strategy
Created templates and guidelines for sharing research across social platforms, making complex breakthroughs understandable and shareable.
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